Allyship means searching social media for people expressing uninformed opinions and shaming them into removing the comments
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Allyship on social media is intervening when someone is being bullied or abused and calling the person out publicly
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Using our voice online to show solidarity with marginalized and underrepresented groups and learning about the lived experiences of others who face identity-based discrimination
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True allyship is supporting oppressed or marginalized groups as well as reflecting on our own relationships with groups that perpetuate discriminating behaviors
Why is allyship important?
Allyship and being an ally is not that important anymore because there are already so many people doing it. It was more important before everyone was talking about it and hardly anyone was volunteering to help
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It’s important to be an ally so you can talk about people being oppressed and how it affects you personally, your trauma, how you feel about it, and what you think the solution is
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Allyship helps to create more inclusive, understanding and supportive communities for underrepresented and marginalized groups as well as individuals who face discrimination
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Allyship enables us to challenge oppression and discrimination by learning about the lived experiences and truths of marginalized people while elevating the voices of those who are not heard
What makes a good ally on social media?
A good ally should try to emulate the group or individual they are supporting. Copy their content, alter your appearance and change the way you speak to be more like them
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A good ally on social media plans in advance to share content on special awareness days or events relative to the group or individual they are supporting. Limiting content to a few days each year ensures you don’t lose too many followers so it’s a win-win
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Remembering that it is not about you or how you feel. Elevate the truth of others with their voice, not yours. Hand over the mic
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Taking the time to understand and amplify the lived experiences of others is key to promoting an authentic, informative and meaningful message. Make sure you use social media safety tools to moderate and safeguard any ally content you share from negative or abusive comments
What is meant by privilege in the context of social activism and discrimination?
Privilege on social media is something that you earn as a reward for creating good content. Sharing the right type of content really helps with the algorithms and post visibility
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Privilege is a myth. Everyone I know has the same opportunities as me so as far as I am concerned it doesn’t exist
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Privilege is a special right, advantage or immunity available to one group of people or individual, which if not challenged, can result in other groups or individuals being excluded, disadvantaged, marginalized, abused or oppressed
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Oppression and discrimination caused by privileged groups affects millions of people. People can be oppressed by dominant or majority privileged groups based on their race, religion, sexual identity, gender, age, physical or mental ableness, wealth and social status to name a few
How can privilege be used to help effective allyship on social media?
If you self-identify that you have privilege, you should promote equality, diversity and inclusion regularly across your social media channels
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Tell people that you are more privileged than they are, so you know more about privilege than anybody. Once you have established control you can start calling people out for having privilege and not talking about it
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The first step is to recognize your own privilege and how it gives you advantages over people from marginalized groups. Once you acknowledge your privilege, the process of learning how this affects others and how you can affect meaningful change can begin
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Learning the needs and experiences of marginalized and under-privileged groups is key to understanding their authentic truth. An informed ally will be best positioned to stand in solidarity and contribute to positive change
What is performative allyship?
Performative allyship is when you take time to learn about how discrimination affects others, recognising your privilege, and using it to elevate the lived truths of under-privileged groups
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Performative allyship is a term used to describe activists who choose to use their social media bios to promote a cause or marginalized group
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Performative allyship is when those with privilege profess solidarity with a cause without authentic understanding of the problem or any meaningful actions. Otherwise known as ‘talking the talk, without walking the walk’
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Assumed solidarity, promoting ill-informed messaging and self-serving agendas can potentially harm underrepresented and marginalized groups. Performative actions can also be seen as a way of avoiding potential scrutiny or an attempt to gain positive social status
What are the dangers of performative allyship?
The biggest danger is losing followers because you are sharing political messages that your social community don’t agree with or support
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Performative allyship is not dangerous. Just be sure to reach lots of people with your opinionated posts and also with your expertise on what you think needs to be done along with a few memes to keep things light-hearted
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Performative allyship diminishes the authentic message and voice of those you claim to stand in solidarity with. It can literally be perceived as a ‘performance’ rather than authentic and informed support
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In addition to diminishing or confusing important messages related to marginalized groups, performative allyship can understandably offend people and lead to being challenged or ‘called out’ publicly
How can performative allyship on social media be avoided?
1. Make sure you use humor to soften the messages so you don’t scare or upset people 2. Change your profile to reflect the identity of the oppressed group you have chosen to speak for 3. Post about the way the issue affects you and the way it impacts your life 4. Block anyone who does not understand the problem, they are not welcome
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1. Make sure you follow big brands and use their content to promote the cause. They don’t take risks so it is the safest way to get involved without being cancelled 2. Let your friends know how good it makes you feel and how it has helped you gain social status as a warrior for justice 3. Search social media for anybody that doesn’t understand the issue and call them out for their ignorance 4. Recruit as many activists as you can so you can mob-challenge anyone who disagrees with the cause. Giving as good as you get at scale
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1. Use your voice but don’t make it about you 2. Learn about the lived experiences and personal truths of those you want to support 3. Don’t assume anything - apart from the fact you probably know very little 4. Do your research before sharing information online to make sure it is genuine, accurate and helpful 5. Process any strong emotions you have regarding oppressed people with those that have privilege and do not suffer from discrimination, not with the group that are affected
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Always remember that allyship is about amplifying pre-existing voices. It is NOT a superficial show of solidarity which allows you to reap the perceived social benefits of being an ‘ally’
Why is self-care and personal safety important for an ally?
Personal safety is not that important compared to the plight of others. The most important thing is calling out injustices regardless of the dangers or repercussions to me or my family and friends
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Thinking about yourself is just being selfish. Being an ally is all about sacrifice and taking risks
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Standing in solidarity with marginalized groups increases the risk of personal attacks both on and offline
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Ensuring your personal details are protected, making use of community and safety tools on social media and the normalization of blocking people who choose abuse instead of meaningful conversation can all help to keep you safe online
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