What is beauty cyberbullying?

When people are bullied because they are attractive
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When online trolls attack media outlets for objectifying females
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Beauty cyberbullying is when somebody is bullied or abused online because of their appearance or identity
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People can be targeted for a number of reasons such as the make-up they wear, their hairstyle or any other features that are unique to them

Who can be affected by beauty cyberbullying?

Only women
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Teenage girls
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Anyone
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It is not just famous people or celebrities that can be affected. Anyone can be targeted online because of their identity choices or just because of their appearance

How can beauty cyberbullying affect people?

Beauty cyberbullying makes people feel more comfortable within their own bodies
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Beauty cyberbullying doesn’t have an effect on anyone, it’s just a joke
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Beauty cyberbullying can make people feel afraid to celebrate and explore their beauty and individuality
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Like other forms of online bullying, beauty cyberbullying can affect the target emotionally and lead to low self-esteem, lack of confidence, exclusion and social isolation

Globally, how many women have experienced beauty cyberbullying?

Approximately 500,000
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Approximately 5 million
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Approximately 55 million
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Research indicates that between a quarter and one third of females have experienced beauty bullying in one form or another. Rimmel’s 2017 consumer survey estimates that 57 million women worldwide have experienced beauty cyberbullying

What percentage of young women who have experienced beauty cyberbullying said it negatively affected their confidence?

25%
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45%
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65%
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Rimmel’s 2017 consumer survey revealed that 65% of women feel reluctant to continue exploring ways of expressing themselves after being targeted with beauty bullying

What percentage of women go on to harm themselves after experiencing beauty cyberbullying?

19%
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32%
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46%
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Negative or self-abusive behaviors can include eating disorders, alcohol or substance abuse, or physical acts of self-harm. Rimmel’s 2017 consumer survey found that 46% of women self-harmed as a result of beauty bullying

What percentage of women have edited a photograph of themselves after being beauty cyberbullied?

27%
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44%
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51%
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Beauty cyberbullying can undermine personal freedom of expression through fear of ridicule or ‘shaming.’ Rimmel’s 2017 consumer survey found that 51% of women altered images after negative comments

What percentage of women don’t tell anyone about their beauty cyberbullying experience?

17%
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37%
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57%
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Rimmel’s 2017 consumer survey shows how speaking out can be difficult for many people, with 57% of women affected remaining silent

Approximately how many images are deleted from social media each year due to negative comments?

11.5 million
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1.5 million
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115 million
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A Rimmel consumer study carried out in 2017 revealed that an estimated 115 million images are removed each year due to negative or abusive comments

What should you do if you are the target of beauty cyberbullying?

• Call the police
• Delete all social media accounts
• Change your devices and stay offline for a month
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• Give as good as you get, fight back
• Tag in your friends so they can join in
• Post their personal details online and shame them
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• Report and block whoever is targeting you and review all safety features
• Talk to someone you trust
• Get professional help if you need further support
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Following these tips will empower you to move on from the abuse and to celebrate your beauty with confidence

What should you do if you see someone else being targeted with beauty cyberbullying?

• Help them to fight back
• Call out the bully and invite more people into the conversation
• Take lots of screenshots and post it on social media to shame the bully
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Nothing, it will only make things worse
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• Report this to the platform to make them aware of what is happening
• Send the person a private message to let them know you aware of what is happening and are checking to see if they are ok
• Direct them to professional support if you think they need more help
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Letting someone know you are looking out for them can make all the difference. Always report incidents as well. This will help platforms to react to toxic behaviors effectively
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