What is content authenticity?

Any website with https in the URL provides authentic content
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Proofreading all social media comments before posting
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Whether the content you see online is authentic, truthful and credible
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You cannot assume that everything you see online is truthful and accurate

What is content bias?

When a document is not formatted correctly
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When a document doesn’t display correctly on all devices and operating systems
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Content that does not give you a complete or accurate account of the facts because of how it is presented to you
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Bias is unavoidable when creating news or media content. We all have personal preferences and beliefs that shape our opinions and the way we communicate information

How can you avoid content bias when creating content?

By putting all your personal opinions to the side and focusing on creating a balanced and non-judgemental article
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By using good spelling and grammar checking tools
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You can’t. It is impossible to avoid creating content bias. Everybody has their own personal preferences, opinions and beliefs which affect the way we create and report things
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Content that makes you feel safe or familiar for example can affect your choices and opinions, regardless of the facts. Bias affects everyone in some way and is impossible to avoid completely

Why is it important to know the source of your news and information?

Because if it is from a news publisher or celebrity, it can be trusted
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So you can prove it is true to your friends
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So you can decide if it is honest, accurate and credible
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A Facebook post or social media comment on the internet is not a reliable source of news. Sometimes it is easy to be influenced by what you experience online, so take the time to fact check before making decisions

Why is access to accurate news and information important?

It is only important if you are old enough to vote
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So you can impress your friends with all the latest celebrity news and gossip
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So you can make educated choices and develop informed opinions about important issues
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In order to make important decisions we need to know the truth about the things that affect our lives and the world we live in

If an account is verified on social media, does it mean that the information that they are sharing is true?

If the account is verified it is true because they wouldn’t want to lose their blue tick
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If they have over 100,000 followers or likes it is probably true
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No. A verified account does not mean that the content being published is honest or accurate
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Verified accounts only indicate that the person or company has confirmed their true identity. Their content could be a completely unqualified opinion, a rumour from unreliable sources or just made up

How do you check if news or information is authentic?

• Ask your friends if they know about it
• See how many likes and RTs it has on social media
• Do a poll on Twitter to ask your followers if it is true
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• Message or email the company or person to ask them if it’s true
• Ask your friends if they think it’s true
• Decide if it is true from the most popular opinion within your group of friends
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• Check who else is publishing similar articles for additional perspectives and facts
• Decide on the credibility of the news publisher or journalist
• Fact check or explore any facts or claims being made
• Reverse image search to see if any images being used are fake or are being used in the wrong context
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Checking the accuracy and authenticity of news and media is not difficult and is very important

Can you assume that news and content published online is honest and accurate?

Yes, you can. Because if they lie, the police or government will close them down
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TV news is always honest and accurate but internet and social media news are not
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No, you can’t. There is no overseeing authority that ensures media or news is accurate, so don’t assume that it is
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News and media outlets all have a responsibility to fact check content and to report the news as accurately as possible, but this does not always guarantee an honest or accurate account

What is fake news?

Celebrity stories that are made up to get lots of shares and RTs on social media
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News that is not shared by verified accounts on social media
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Deliberately invented stories designed to make people believe something false, or stories that have an element of truth but try to convince people of a certain opinion or viewpoint
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Fake news is created to influence people’s opinions and attitudes by presenting distorted facts, conspiracy theories, rumours, urban myths or just plain lies - as factual truth

Why is fake news a problem?

Because you look like a liar when you talk about it or share it
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It’s only a problem if the fake news affects you directly such as the town or city you live in or the school that you go to
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Because it causes people to make incorrect assumptions and irrational decisions about important issues
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Fake news could influence you into making ill-informed decisions on important issues such as health care, buying choices, diet and politics

If something is on Wikipedia does that make it factually true?

Yes. Wikipedia is a well-known website and would not contain anything untrue
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Yes. Wikipedia is used to prove things, so it is definitely true
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No. Wikipedia content is not guaranteed to be factually true
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Wikipedia content is created and edited by internet users from all over the world and there is no guarantee that any of the content published is accurate or true